A cookbook method for Persuasive Game Design


  • Panote Siriaraya Delft University of Technology
  • Valentijn Visch Delft University of Technology
  • Arnold Vermeeren Delft University of Technology
  • Michaël Bas &RANJ




Despite the growing interest in persuasive game design, there have been few methods which cover the complete process of game design that designers could draw upon in their practice. In this paper, the Persuasive Game Design method(PGD) is presented as a non-directive approach for designing persuasive games including a practical hand-out. To better fit with the practical constraints encountered in game design, this method adopts a “cookbook” approach. A set of essential PGD components and tools are provided from which game designers can choose from, given their specific context and resources. Designers first consider the game design steps(“dishes”) to use in creating their game and in each step, select which components(“ingredients”) to take into account and tools(“utensils”) to use. The proposed method, based on our experience as persuasive game researchers and design practitioners, is further refined using feedback from professional game designers. The paper concludes with a case study illustrating how to put the meal into practice. Overall, the method provides a useful contribution to the existing research domain by combining knowledge from game theory, game design and design methodology to create a structured yet flexible approach which covers the complete persuasive game design process for researchers, students and practitioners. 

Author Biographies

Panote Siriaraya, Delft University of Technology

Postdoc researcher, Faculty of Industrial Design Engineering

Valentijn Visch, Delft University of Technology

Associate Professor, Faculty of Industrial Design Engineering

Arnold Vermeeren, Delft University of Technology

Assistant professor, Faculty of Industrial Design Engineering

Michaël Bas, &RANJ

Co-owner, &RANJ




How to Cite

Siriaraya, P., Visch, V., Vermeeren, A., & Bas, M. (2018). A cookbook method for Persuasive Game Design. International Journal of Serious Games, 5(1). https://doi.org/10.17083/ijsg.v5i1.159