Gamification in Management: a systematic review and research directions


  • Vanissa Wanick
  • Hong Bui University of Bath



gamification, strategy, management, review, innovation


This paper conducts a contemporary and inclusive review of initial applications of gamification to various management fields, such as finance, corporate governance, risk management, human resource management, etc. It defines and contextualizes gamification within the field of management. This allows to understand the main elements of a general gamified system and its main applications. Via a systematic review of 203 studies addressing management contexts and gamification, it develops a holistic framework for the analysis of gamification in management areas. The study concludes by setting out a list of questions to direct future research in order to increase the impacts of this innovative and strategic research area within businesses and organizations.




How to Cite

Wanick, V., & Bui, H. (2019). Gamification in Management: a systematic review and research directions. International Journal of Serious Games, 6(2), 57–74.



Special Issue on Gamification of Industrial Systems

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