Gamification in Retail: Enhancing Grocery Customer Experience with Location-Based Strategies. International Journal of Serious Games, [S. l.], v. 11, n. 2, p. 43–63, 2024. DOI: 10.17083/ijsg.v11i2.721. Disponível em: https://journal.seriousgamessociety.org/index.php/IJSG/article/view/721.. Acesso em: 16 jul. 2024.